The tourism industry in Fiji continuously monitors the way resort and hotel bookings are made. Based on 2005 stats, approximately 67% of total accommodation bookings in Fiji were made through travel agents, but this number is rapidly decreasing due to increased use of online booking processes. This is particularly helped by the fact that most airlines nowadays offer real-time online booking of airline tickets.

Surprisingly, given the proximity of Australia to Fiji, Australians in Fiji's 2005 stats depended on travel agents the most (73%), whilst UK residents had the highest percentage in using the Internet with 22%. Approximately 21% of backpackers booked their accommodation through the Internet, giving rise to the term 'flashpacker' in recent years as many backpackers these days travel with laptops rather than guitars! In 2005, repeat visitors were less likely to book their accommodation through travel agents or the Internet. They preferred to make their bookings direct with the destination, use booking services in their own country or no bookings at all.

In 2005, more than half of Fiji's visitors decided to travel to Fiji more than 12 weeks in advance. With an increasing number of last minute deals offered online three years later, it will be interesting to review the next stats available and see how the trends are changing.